Haulotte strengthens its presence on Chinese platforms. In October, the Group has officially launched its own mini program on WeChat, the most popular messaging and calling app in China, bringing together the product offer and facilitating contact with the Haulotte Chinese subsidiary.
Haulotte takes more steps in the WeChat ecosystem
WeChat is China’s largest mobile social communications platform, with more than 1 billion active users. This powerful communication tool brings together a multitude of features and allows users to navigate from one service to another without having to download a new app.
Haulotte recently developed a WeChat mini program, i.e., an application running within the WeChat ecosystem, to enrich Chinese users’ experience and gain visibility. It is the first MEWP manufacturer to integrate WeChat mini-programs into its digital strategy. Haulotte’s mini program, accessible via a QR code, is dedicated to raising Haulotte brand awareness and preference in China and provides attractive features to users such as:
- product range presentation
- geolocation of user requiring technical support
- repair and quote requests
- service contracts subscription
- live chats with Haulotte Shanghai experts
All these features are available without having to leave the WeChat ecosystem for a complete consumer journey.
«We need to find new and innovative ways to improve the consumer experience with Haulotte. This launch is part of a larger project to strengthen the brand’s digital presence in strategic markets for the company»
says Mathieu Parent, Digital Experience Manager at Haulotte.
The WeChat mini program allows Haulotte to increase access to Chinese customers to better support their needs by reducing the geographical distance and better aligning with cultural practices.
«Our mini program is the perfect example of our glocal strategy. WeChat is an integral part of our customers’ daily lives; it is a real opportunity to interact more with MEWP professionals»
adds Tim Mo, Marketing Manager at Haulotte Shanghai.
Haulotte’s mini program is expected to evolve. Additional functionalities around spare parts and quotations are already being studied.
