Annual sales at €634 M for 2024,
down -17% versus 2023
(at constant exchange rates, excluding IAS 29)
| Revenue by business line - excl. IAS 29 - in € millions | YTD Dec 2024 | YTD Dec 2023 | Var % |
|---|---|---|---|
| Equipment sales | 536 | 672 | -20% |
| Rental sales | 21 | 24 | -11% |
| Services | 77 | 71 | +9% |
| TOTAL | 634 | 767 | -17% |
The changes presented below are at constant exchange rates, excluding the application of IAS29 (Argentina and Turkey hyperinflation).
2024 Fourth Quarter Activity:
The global aerial work platform market continued to slow down in the fourth quarter of 2024 in almost all geographic areas. In this context, Haulotte achieved a turnover of €126 M during the period, down by -37% compared to the fourth quarter of 2023, penalized by a base effect and greater than expected wait-and-see attitude from some of our rental customers towards the end of the year.
2024 Annual Activity:
After a historic year in 2023, signs of a slowdown in the global aerial work platform market first observed in Europe since the second half of 2023, spread to all regions of the world throughout 2024. In this less favorable context, Haulotte posted an annual turnover of €634 M for 2024, down by -17% compared to 2023.
In Europe, where tariffs on equipment imported from China became definitive on January 10, 2025 for a period of 5 years, rental companies continued to adopt a wait-and-see attitude. In this context, Haulotte’s sales fell by -23% over the period.
In Asia-Pacific, annual turnover declined by -21%, in most markets.
In North America, the fourth quarter marked a sharp slowdown in business across all activities. Haulotte posted an annual revenue decrease of -11%.
Latin America is the only region in the world that maintained a stable level of activity over the previous year.
On a full year basis, equipment sales fell by -20%, rental activity by -11%, while Services activity continued to grow year on year, reaching €77M in 2024, a growth of +9%.
2024 & 2025 Outlook:
In the current market environment with limited visibility, the Group is unable to commit to a specific sales target for 2025 but will do so as soon as conditions permit. During this period, Haulotte will continue to leverage its innovation capabilities and close customer relationships while maintaining its focus on stock optimization and controlling operational expenses.
Despite sales levels below our expectations, Haulotte should post a current operating margin (excluding foreign exchange gains and losses) close to 6.5% of turnover in 2024, as a result of efforts to restore gross margin level and to manage our operating expenses.
In the current market environment with limited visibility, the Group is unable to commit to a specific sales target for 2025 but will do so as soon as conditions permit. During this period, Haulotte will continue to leverage its innovation capabilities and close customer relationships while maintaining its focus on stock optimization and controlling operational expenses.
Upcoming events:
2024 Full-Year Results: March 19, 2025
2024 Full-Year Results: March 19, 2025
Note: audit procedures for the annual accounts are in progress
Last news
Events
SMOPYC 2026: Haulotte Ibérica highlights its latest PULSEO rough terrain models, safety and connectivity
2026/04/23
Subsidiaries
Haulotte strengthens its presence in China through institutional and industry partnerships
2026/04/07
Subsidiaries
Haulotte North America puts innovation and safety first at the 2026 ARA Show
2026/03/19
Finance
2025 Annual Results
2026/03/10
Subsidiaries
Haulotte strengthens service network in Italy with new facility near Rome
2026/03/09
Subsidiaries
Trusted performance in Nordic conditions: HRK renews confidence in Haulotte
2026/02/23
Subsidiaries
Haulotte participates in INTERMASZ Poznań Alongside Rothlehner
2026/02/16
Finance
2025 Annual Sales
2026/02/10
Events
Haulotte Ibérica’s HA16 RTJ won “Best Machine of the Year” at the Loxam 2026 Convention
2026/02/09
Subsidiaries
Pelikan reaches 400 Haulotte machines, confirming a trusted partnership in the Czech Republic
2026/02/02
See all news